Visa Unites Women in Sports and Design at New York Fashion Week

Expanded NYFW footprint included startup pitch competition

women holding a giant check
Visa brought its global startup pitch competition to New York Fashion Week for the first time. Visa

As a longtime sponsor of the NFL, FIFA and the Olympics, Visa has experience engaging consumers and clients around major sports events. Now, the financial services company is creating dynamic activations on the runway. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.