Visa Unites Women in Sports and Design at New York Fashion Week

Expanded NYFW footprint included startup pitch competition

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As a longtime sponsor of the NFL, FIFA and the Olympics, Visa has experience engaging consumers and clients around major sports events. Now, the financial services company is creating dynamic activations on the runway.

Visa has focused on expanding its footprint in fashion since it became the first official payment technology partner of New York Fashion Week (NYFW) in 2018. And for the latest season of NYFW, which kicked off Feb. 3 and runs through Feb.

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