NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c" /> Visa plans to buy much more advertising: Category Leader Plans to Boost Ad Spending by 25%, to $100 Million <b>By Terry Lefto</b><br clear="none"/><br clear="none"/>NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c
NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c" />
NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c" />

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Visa plans to buy much more advertising: Category Leader Plans to Boost Ad Spending by 25%, to $100 Million By Terry Lefto

NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c

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Brad Morgan, Visa’s executive v.p. of sales and marketing, said the latest spending hike was part of a three-year plan to “bring spending in line with our market-share position.” According to The Nilson Report, Visa had 45.2% of the $421.3 billion U.S. general-purpose card market last year. “Our price is the same as MasterCard and less than American Express, so what we do must be working,” said Morgan.

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