Visa plans to buy much more advertising: Category Leader Plans to Boost Ad Spending by 25%, to $100 Million By Terry Lefto

NEW YORK--Looking to maintain or widen the yawning chasm between itself and other credit c

Brad Morgan, Visa’s executive v.p. of sales and marketing, said the latest spending hike was part of a three-year plan to “bring spending in line with our market-share position.” According to The Nilson Report, Visa had 45.2% of the $421.3 billion U.S. general-purpose card market last year. “Our price is the same as MasterCard and less than American Express, so what we do must be working,” said Morgan.