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This new Visa spot featuring people singing along to Rick James has an energy and humor we haven’t yet seen in the new “More People Go with Visa” campaign from TBWA\Chiat\Day. Problem is, as much we all love that classic tune, the payoff feels quite ordinary. All sorts of people are shown singing the ’80s hit, from a basketball player to a cowboy and a karaoke singer. The freakiest part of the spot is when a guy tries to dance but instead looks like he’s trying to dislodge a mouse that’s crawled inside his pants.
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