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CANNES, France—On stage at the Debussy Theatre on the first day of the Cannes Lions International Festival of Creativity, Visa CMO Lynne Biggar announced that the company is doubling down on its sensory branding (meaning a consumer will hear a sound, see an animation or feel a phone vibration when their transaction completes).
Visa is expanding its sensory branding to 25 countries through over a dozen new partnerships it has in the works. It’ll arrive across a number of platforms and venues, from the physical (like San Francisco’s Oracle Park, or on a tablet at a local Olive Garden) to the technological, such as mobile wallet apps.
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