Visa, Disney ‘Unlock the Magic’

NEW YORK Visa USA launched a sweepstakes promotion on Thursday that offers cardholders a chance to win a Walt Disney World vacation in Orlando, Fla., the company said.

The “Unlock the Magic” promotion is the first of several that celebrates Visa’s alliance with Disney properties. A TV effort from BBDO, New York, breaks on Saturday. Radio ads follow on May 19, with print launching in June.

Consumers who use Visa cards through June 30 are automatically entered into the sweepstakes. They have the chance to win a four-day vacation to the Magic Kingdom and to attend a special party there as well. The San Francisco-based client’s alliance with Disney covers numerous Disney-branded properties.