Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Most ambitious effort in 30 years of sponsorship

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Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet. Earlier this month, the brand introduced a new wearable device, the Visa payment ring, which will be worn in Rio by the 46 Olympic and Paralympic hopefuls that make up Team Visa.

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