Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Most ambitious effort in 30 years of sponsorship

Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet. Earlier this month, the brand introduced a new wearable device, the Visa payment ring, which will be worn in Rio by the 46 Olympic and Paralympic hopefuls that make up Team Visa.