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Following Visa’s November 2021 news that Lynne Biggar was preparing to step down as global CMO after six years, the financial services brand is handing the marketing reins to Frank Cooper III.
Cooper will start the job in May, but Visa is already working on the transition. He joins Visa after five years as managing director and CMO of investment firm BlackRock.
In addition to financial services, Cooper’s career includes a range of experience managing marketing for global technology, entertainment and consumer brands.
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