Visa Awards PR to Burson-Marsteller

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BOSTON Visa International has selected WPP’s Burson-Marsteller as its lead public relations agency, according to the shop.

Five-year incumbent GCI Group did not participate in the review, which was conducted without a consultant. Sources estimated the annual budget at $1 million.

Burson-Marsteller’s London office will head up the account, assisted by the PR practice’s New York and San Francisco locations.

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