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Building a New “Big Medium on Campus’ Is Aydlotte’s Assignment
ATLANTA-Aydlotte & Cartwright here has been hired as the first agency for Virtunet, an Internet-based information and entertainment service for college students.
The client’s projected three-year budget is $5 million.
A&C’s assignment includes all advertising, marketing and public relations for the Savannah, Ga., cyberspace start-up and its fledgling Web site, The University Network.
Virtunet’s chief marketing officer Steve Smith said other agencies pitching the business were Vawter & Floyd and Robertson & Markowitz, both Savannah.
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