Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fisher-Price is celebrating its 90-year legacy with a virtual toy museum that anyone with an Instagram account can explore.
The Mattel-owned company has debuted the Fisher-Price Toy Museum, a museum featuring more than 90 different exhibits highlighting toys from the past nine decades. Fisher-Price partnered with Wieden+Kennedy Portland to launch the museum on Instagram at @fisherprice.toymuseum.
“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” Chuck Scothon, svp and global head of infant and preschool at Mattel said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in