'Virtual' Panel: Challenges in Mobile Space

LOS ANGELES With mobile search and advertising expected to be an $11 billion industry by 2011, mobile marketers nonetheless face a challenge from a population that considers advertising in that medium “unacceptable.”

That was among the top-line subjects discussed by Kevin Perkins, CEO of Greenlight Wireless, Nicholas Covey, marketing analytics and development manager, Nielsen Mobile, and Brian Morrissey, digital editor of Adweek, during AdweekMedia’s Interactive Marketing Virtual Conference and Trade Show yesterday.

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