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Providing frequently offbeat offline promotions for online clients is the forte of Eisnor Interactive, which recently launched an office in Boston helmed by Michael Wilder, a 30-year veteran of the local agency scene.
“As a company, our business model is to help dot-coms create viable brands on the Internet,” said Wilder, best known for a mid-1990s stint as a vice president and strategic planner at Arnold Communications in Boston.
The latest effort from the 8-person local office of the New York-based firm is a print campaign for strategic consultancy Mainspring, Cambridge, Mass.
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