Virtua Names Barker

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Newly formed Virtua Health of New Jersey last week selected Barker Campbell Farley & Mansfield in Virginia Beach, Va., agency of record for its $1.6 million advertising account.
Barker is responsible for all advertising, public relations and promotions for the Marlton, N.J., healthcare provider, the result of an October affiliation between West Jersey Health Systems and Memorial Health Alli-ance. The shop will brand the new entity.
Currently, Virtua Health operates five hospitals and related medical facilities in New Jersey’s Burlington and Camden Counties.

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