Like a Virgin? This Playful Spot ‘Rules’

NEW YORK Need some help hooking up at the office? An amusing new Virgin Mobile ad from McKinney pitches the product as a handy dating device. The spot begins with a spotlight on Mona, who emerges from a closet, disheveled, her hair a mess. “Mona, you rule,” says the voiceover. And a few seconds later, out comes Nate, who also receives a congratulatory statement. “We don’t care what you do at work,” explains the ad, “but HR might.” Virgin’s unlimited text messaging can keep the flirting strong, even outside of the broom closet. The execution is as playful as the subject matter, with the couple remaining haloed in individual throughout and sultry retro background music spicing up the mood. The tagline, “You rule.”