Virgin Mobile's Sign Language

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Virgin Mobile’s first work from Havas’ McKinney, now rolling out in New York, proclaims, simply, yet boldly, “You rule.”

The effort praises famed neighborhoods including Bed-Stuy, Chinatown and Hell’s Kitchen with copy such as, “Presenting an idea as awesome as you: plans without annual contracts.” There are also more generic iterations (“Car-service drivers, you rule”) designed for posting in any area.

“We’ve attempted to change the conversation about wireless,” said client CMO Howard Handler.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in