How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Virgin Mobile’s first work from Havas’ McKinney, now rolling out in New York, proclaims, simply, yet boldly, “You rule.”
The effort praises famed neighborhoods including Bed-Stuy, Chinatown and Hell’s Kitchen with copy such as, “Presenting an idea as awesome as you: plans without annual contracts.” There are also more generic iterations (“Car-service drivers, you rule”) designed for posting in any area.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in