Virgin Mobile Names New CMO

NEW YORK Cellular firm Virgin Mobile USA has promoted Bob Stohrer, previously vp of brand and integrated marketing, to CMO.

The announcement late Wednesday came along with word that Howard Handler has vacated that post at the Warren, N.J., company.

“Howard has been one of the key architects of Virgin Mobile USA, helping to guide and shape many aspects of the company over the last five years,” CEO Dan Schulman said in a statement. “Bob [Stohrer] has also played a large part in giving Virgin Mobile its bold, maverick spirit, and he will be a powerful force in shaping our marketing strategy going forward.”

Both Handler and Stohrer have been with the company since its launch in 2003, when Stohrer signed on as vp, brand and communications. Working together, the two spearheaded some of Virgin’s high-profile commercials, including the nude-themed “Nothing to Hide” and the holiday mash-up “Chrismahanukwanzakah.”

“I’m excited to build on the marketing accomplishments delivered over the past five years and look forward to defining new and innovative ways to continue to drive demand for the brand,” Stohrer said in a statement. “Virgin Mobile is fundamentally a consumer champion and category challenger, and we won’t be bashful when it comes to pointing out why we’re a better way to go wireless.”