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A new Virgin Mobile campaign from Mother, New York, encourages cell phone users to say “goodbye to stupid” and hello to its “Beyond Talk” plans, which offer $25 for unlimited messaging, e-mail, data and Web — as well as 300 minutes of talk time.
A high-octane spot directed by Jonus Akerlund opens with a black-and-white scene of mourners burying their old phone bills and shifts to color with “Say Hello to Crazy” and a birthing scene as The Hives’ “Early Morning Wake-Up Call” kicks in.
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