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Music video director Jonas Akerlund directed and edited Fallon’s first TV campaign for Virgin Mobile USA. The effort, which broke Thursday, touts Virgin’s “pay as you go” offering and, through quick cutting and cartoonlike images, paints other cell-phone providers as untrustworthy. The tagline: “Live without a plan.” The New York shop won the $50 million creative account in April.
Gowl Exits JWT; duties Reassigned
NEW YORK Colleen Gowl, a global business director on the Trident and Halls business at J.
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