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BOSTON Virgin Life Care, a new fitness and wellness offshoot of Virgin, is nearing the end of its search for three agencies to aid in the brand’s launch, the client confirmed.
The Wellesly, Mass.-based office of Virgin Life Care has already heard presentations from advertising, direct and public relations agencies and has whittled the groups down to a shortlist of three in each category, according to Martha Hooper, creative services liaison at VLC.
The undisclosed agencies are located in New England and New York.
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