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As it begins a steep climb onto retail shelves, upstart Virgin Cola is taking on titans Coca-Cola and Pepsi-Cola in a new TV commercial featuring chairman Richard Branson.
The 30-second spot, breaking today from agency Ground Zero, shows the British entrepreneur standing on a Virgin Cola soapbox on Ellis Island, inviting viewers to step up and “say something.” He figuratively thumbs his nose at Coke and Pepsi, accusing them of spending $500 million on ads last year and “saying nothing.”
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