Viral Video Dominates Cyber Shortlist

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CANNES, FRANCE If Google’s $1.65 billion purchase of YouTube defined last year’s viral video craze, the Cannes Festival appears set to follow the trend.



The Cyber Lions’ shortlist, announced this morning, includes 30 in the viral video category, dwarfing other categories.

The jury, led by Saatchi & Saatchi’s worldwide creative director for interactive and emerging media Tom Eslinger, also shortlisted eight entries in the viral marketing category.

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