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In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold.
Now, Doner's first work for the security mammoth is here, featuring actor Ving Rhames as the brand's first spokesman.
"We thought that Ving Rhames embodied the attributes of ADT if ADT were a person," said Devard. "Strong, caring, protecting you, watching over you, making sure that your house was protected."
The new campaign, which has three spots so far, leans on Rhames' tough-guy image seen in films like the Mission Impossible series and Pulp Fiction.
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