Vincent Enlists FWV for U.S. Intro

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DALLAS Children’s shoe distributor and franchiser Vincent Shoes has hired independent agency French West Vaughan to support the launch of its line of fashion footwear, the shop said.

FWV is a public relations and brand-building agency in Raleigh, N.C.

The upscale Vincent collections, inspired by global fashion trends for children age six months to 8 years, will be sold online and at children’s retailers starting in September, the client said.

FWV will provide regional and national media relations, product placement and product seeding support for the brand, the shop said.






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