Villeroy & Boch in Play

LOS ANGELES Villeroy & Boch is reviewing its creative and PR chores.
The 260-year-old company’s U.S. bath and wellness division in San Diego manufactures and markets tableware, tiles and premium bathroom fixtures, explained Hank Blank, the Laguna Niguel, Calif., consultant who is managing the process.
“Their tile products were on the Titanic and are in the Holland Tunnel,” Blank said. “Their tableware products have been given to four popes and their bathroom fixtures have been used by the European monarchy. And it’s family owned to this day.”
The review is limited to Southern California agencies, Blank said. He added the client has been talking to shops with luxury brand experience and which have an architectural and design bent. The assignment will involve crafting mainly business-to-business campaigns.
Blank said the review is underway with a cut expected to a half-dozen agencies this week. The contest should conclude by the end of August
The company spent less than $1 million on advertising in 2007, per Nielsen Monitor-Plus.