Villeroy & Boch in Play

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LOS ANGELES Villeroy & Boch is reviewing its creative and PR chores.
 
The 260-year-old company’s U.S. bath and wellness division in San Diego manufactures and markets tableware, tiles and premium bathroom fixtures, explained Hank Blank, the Laguna Niguel, Calif., consultant who is managing the process.
 
“Their tile products were on the Titanic and are in the Holland Tunnel,” Blank said. “Their tableware products have been given to four popes and their bathroom fixtures have been used by the European monarchy.



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