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NEW YORK — The German tableware company Villeroy & Boch has awarded its creative advertising account to N.W. Ayer. Billings were not disclosed Wednesday.
Last year the agency helped forge a marketing alliance between one of its clients, KitchenAid, and Villeroy & Boch.
While Villeroy & Boch has a following around the world, “there are still many people who are not as familiar with our products as they could be,” said Bernard Reuter, president. “Ayer understands both our category and our brand, and given how positive our brief experience with the agency has been, we anticipate great results from this campaign.”
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