Villeroy & Boch Account To N.W. Ayer

NEW YORK — The German tableware company Villeroy & Boch has awarded its creative advertising account to N.W. Ayer. Billings were not disclosed Wednesday.

Last year the agency helped forge a marketing alliance between one of its clients, KitchenAid, and Villeroy & Boch.

While Villeroy & Boch has a following around the world, “there are still many people who are not as familiar with our products as they could be,” said Bernard Reuter, president. “Ayer understands both our category and our brand, and given how positive our brief experience with the agency has been, we anticipate great results from this campaign.”

A print campaign is expected to begin in the fourth quarter with media planning and buying by MediaVest, Ayer’s sister unit under B Com3.

Villeroy & Boch, 253 years old and the world’s largest ceramics maker — producing everything from teacups to bathtubs at plants in Germany and Luxembourg — sells fine china through traditional retailers and its own stores. It is based in Mettlach and has U.S. headquarters in Princeton, N.J.

N.W. Ayer claims $250 million in billings and handles such clients as Continental Airlines, General Mills and Charming Shoppes.