Viewpoint Studios Intros Racy TV Work for Vespa

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Viewpoint Studios is set to break its first TV effort for Vespa/Piaggio USA.

The Needham, Mass., agency targets young consumers who may not be familiar with Vespa scooters, which were reintroduced in the U.S. about two years ago after a 15-year absence. The scooter is positioned as a slick, smaller alternative to cars or motorcycles.

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