Viewpoint Preps ‘World Poker Tour’

BOSTON Viewpoint Creative is preparing a promotional campaign touting the upcoming second season of the hit Travel Channel series World Poker Tour.

The independent shop in 2003 fashioned a multimedia ad campaign for the show, which ranked as the cable network’s highest rated program for the year.

Viewpoint’s most recent work touted the series’ “Ladies Night” special with a spot showing slick card play in a high-stakes game featuring women players.

Boston-based Viewpoint specializes in broadcast promotion and has also worked for ABC, DirectTV, The History Channel and TLC.