Viewers Crave TV Ad Fusion, Study Says

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NEW YORK Sixty-six percent of interactive TV viewers said they would be “very interested” in interacting with commercials that piqued their interest, according to a recent study by market research firm Harris Interactive.

The study, commissioned by Ensequence, an interactive television company, was conducted online Nov. 29-Dec. 3, 2007 among 2,949 U.S.

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