Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately—riders, and brands should probably take note.
“In years past, it might have felt like a distant future technology, but this year [at CES] it felt like it’s coming—and sooner than you think,” said Wirth.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in