VIDEO: Why Autonomous Cars Will Speed New Marketing Forms Faster Than You Think

Autos are poised to become the ultimate branding vehicle

As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately—riders, and brands should probably take note.