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Streetwear, a subculture in fashion you may have never even heard of, is the cause of an unprecedented shift taking place in the fashion industry.
In the current marketplace, where a hoodie from a brand like Supreme is among the most sought-after pieces, the line defining luxury fashion is beginning to blur. Where traditional luxury thrives on quality, streetwear brands achieve their status through an innovative retail model. As Jeff Carvalho, managing director, N.A., Highsnobiety reveals in this video, the impact of these changes extends far beyond fashion.