Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Target has the No. 1 market share in women’s swimwear, but the retailer decided to do something a little different for its summer 2017 campaign. The creative team, which happened to be all women, chose to not airbrush any of the models in the body positivity campaign. “It felt like a small step that was the right thing to do,” said CMO Rick Gomez during his Brandweek talk.
Watch his full Brandweek keynote, in which he also discusses what the brand has learned from marketing fails, above.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in