Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Boark, Pirsig & Dobie has retooled the ragged sports clichƒ “Be the ball” in a new campaign for video game publisher Red Storm Entertainment.
The shop’s message: “Be the game.”
“We wanted to sell the whole point about the realism,” said Phillip Wnuk, president of the Highland Park, Ill., shop. “You’re going to be so immersed in [the game] you’re really going to be pulled into the action.”
In a TV spot that broke last week for the client’s Rainbow Six products, a young man is sucked into the game itself.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in