Video Bargain Bin for Brands

Crowdsourcing producers make a play for the most lucrative category of creative output—but tell agencies not to worry

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The modern day brand is a content machine—it must fan, friend, and follow as easily as it entertains, evokes, and engages. That need for constant output can get expensive and has created enough demand to transform crowdsourcing, a content solution once seen as a novelty, into a serious cost-saving option used by agencies and major brand advertisers alike.

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