Victoria's Secret Appoints a New CEO—and Is Relaunching a Major Category

The return of Victoria's Secret Swim is near

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Changes are coming at Victoria’s Secret.

The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed to this year’s Victoria’s Secret fashion show, made two major announcements this week.

The first is the appointment of a new CEO, John Mehas, the current president of Tory Burch, to replace outgoing CEO Jan Singer, whose departure was first reported last week. Leslie H. Wexner, the CEO of Victoria’s Secret’s parent company, L Brands, said that the company’s top priority will be improving sales for its PINK and lingerie divisions, the latter of which Mehas will be leading.

“John is an outstanding retail merchant and we could not be more excited for him to lead Victoria’s Secret Lingerie to a new phase of success,” said Wexner in a statement alongside the company’s third-quarter earnings report.

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