Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Vibram has tasked Nail Communications with helping to promote the concept of “barefoot running” and assist in the launch of the client’s FiveFingers product, which resembles a glove for one’s feet. The shoes hit stores in March.
The independent agency in Providence, R.I., will initially build a microsite and handle related chores for the Concord, Mass., client. Spending was not disclosed.
Vibram’s offerings thus far have been known mainly among hardcore barefoot or minimalist runners. Nail’s mission is to expand that market and raise the mainstream profile of the thin, flexible soles contoured to the shape of the human foot.
The shoes now come in several varieties, some with special features like straps or insulation for specific outdoor activities.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in