Via’s Greer Opens G2PR

BOSTON Peter Greer has left Via, where he was principal and head of the public relations unit, to launch boutique G2PR.

“As Via hits its growth curve on the advertising side, [that] gives me a great opportunity to take my experience and create a dedicated PR business,” said Greer.

Greer, 44, is not severing ties to Portland, Maine-based Via. His new shop, based in Newburyport, Mass., will work on a consulting basis with several of Via’s clients, including Banknorth and Adams Harkness & Hill. Via does not plan to replace Greer, but it will maintain a PR discipline.

G2PR’s first full-time clients are Hyperwave in Westford, Mass., and Imprivata, Lexington, Mass.

Greer joined Via two years ago and worked on PR assignments for a variety of accounts, including Fairchild Semiconductor, Sugarloaf, Stora Enso North America and Aura360. Prior to Via, he worked in Mullen’s PR department for a decade.