Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Piaggio USA, the U.S. arm of the Italian maker of Piaggio and Vespa scooters, is seeking an agency for its nascent national creative account, sources said.
Piaggio, with a U.S. base in Rancho Dominguez, Calif., has run no national ads since returning to U.S. marketing in 2000 after a 15-year hiatus. It has relied on retail efforts handled by dealer groups and cross-promotional efforts.
A client source said the company is interested in agencies that create eye-catching campaigns without big budgets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in