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BOSTON Sunny Delight has moved general-market advertising chores for its recently acquired Veryfine and Fruit2-0 brands to independent shop Carrafiello Diehl.
“Carrafiello Diehl has demonstrated through work on our SunnyD, Fruit Simple and Elations brands that they have a unique understanding of what motivates consumers to make a purchase decision,” said Rick Zimmerman, the client’s svp, marketing and innovation, in a statement. “That understanding, which they call ‘a healthy knowledge of people,’ has proven highly successful in developing creative that effectively reaches and connects with consumers.”
Veryfine
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