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By Sarah Jones
BOSTON–Six New England-based agencies were named as semifinalists last week in the agency review being conducted for the Veryfine account.
The Hayes Group in Williston, Vt., and Leonard/Monahan in Providence, R.I., will compete along with Boston-based Greenberg Seronick O’Leary & Partners, Holland Mark Martin, Houston Herstek Favat and Ingalls Advertising, according to Rick Hooker, managing partner of Boston-based Pile and Co., which is handling the search.
The semifinalists will make capabilities presentations in a few weeks, Hooker said.
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