Rubin Postaer & Associates/Santa Monica, Calif., last week took a place among the West's largest agencies in one turbo-charged burst, winning A" /> Very Green Light -- RP&A Wins $130-Mil. Honda Dealers <b>By J.L. Sulliva</b><br clear="none"/><br clear="none"/>Rubin Postaer & Associates/Santa Monica, Calif., last week took a place among the West's largest agencies in one turbo-charged burst, winning A
Rubin Postaer & Associates/Santa Monica, Calif., last week took a place among the West's largest agencies in one turbo-charged burst, winning A" />
Rubin Postaer & Associates/Santa Monica, Calif., last week took a place among the West's largest agencies in one turbo-charged burst, winning A" />

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Very Green Light -- RP&A Wins $130-Mil. Honda Dealers By J.L. Sulliva

Rubin Postaer & Associates/Santa Monica, Calif., last week took a place among the West's largest agencies in one turbo-charged burst, winning A

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The move could close Robert Elen & Associates, the L.A. shop that handles Honda dealer billings in California, Missouri, Texas and Virginia. Agency principal Bob Elen said the Honda work represents the bulk of the shop’s $20 million in billings and 30 jobs.
‘Obviously, if they walked in here tomorrow and yanked all the business we’d be out of business,’ said Elen, who is hoping that he can replace some of the billings before the contracts run out.
The consolidation, expected to double Honda’s regional ad spending over 1992 levels, will also boost the 7-year-old agency’s billings to $340 million annually, making...

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