Very Faint Praise

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Award-show season is near, and it’s time to get those entries in. While you’re reviewing your greatest hits, you might want to dig through your graveyard of dead ads—the ones that are produced but never make it to print, on air, or to whatever home they were intended for. If you’re still mourning a few of them, you may get them the recognition they deserve. No, hopefully not by trying to pass them off as real ads (as many people have in the past, in what are commonly referred to among award juries as “ghost” ads or more scandalous “scam” ads), but by entering them in a new category, “Playground,” at this year’s Art Directors Club Awards.

AW+

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