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Clean beauty brand Versed Skincare, which debuted exclusively in Target stores before embracing a DTC model, is launching a new Backup Plan acne control body mist with the help of three female athletes: WNBA’s L.A. Sparks power forward Chiney Ogwumike, Olympic gold-winning gymnast Nastia Liukin and two-time track and field Olympic gold medalist Natasha Hastings
The women will front a social media campaign shot entirely via Zoom.
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