Vermont Pure Springs, Loon Mtn. To Use The Imagination Co.

The Imagination Co. in Bethel, Vt., has been tapped by Vermont Pure Springs as agency of record for the bottled water company’s advertising account.
The shop has also signed a new contract with Loon Mountain in Lincoln, N.H., to create the ski resort’s 1997-98 ad campaign.
The Imagination Co. had worked on a project basis for Randolph, Vt.-based Vermont Pure Springs for the past six months, creating point-of-purchase materials and handling various design assignments, said Jim Giberti, creative director of the 12-person shop.
The shop won the business without a formal review.