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Verizon will appear in the Super Bowl for the third year in a row, with a campaign highlighting the work of first responders and encouraging viewers to make an impact in their own communities.
Since returning to the Big Game in 2018 after a six-year hiatus, Verizon has used its Super Bowl airtime to position itself as the preferred network of first responders, a strategy that’s helped it hammer home its “America’s most reliable network” tagline.
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