Verizon’s Super Bowl Campaign Will Spotlight First Responders and Encourage Volunteerism

It’s the brand’s third straight appearance in the Big Game

Verizon is touting its 5G capabilities in a spot that will air during the NFC and AFC championship games. Verizon

Verizon will appear in the Super Bowl for the third year in a row, with a campaign highlighting the work of first responders and encouraging viewers to make an impact in their own communities.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.