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NEW YORK Verizon Wireless said it has consolidated its local creative, Hispanic and media accounts at three shops.
Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, which already handled Verizon Wireless in the Northeast and Southern U.S., picks up local creative duties nationwide, roughly doubling the size of its account, sources said. Responsibilities will be split between the shop’s New York office and its Greenville, S.C.-based Erwin-Penland unit.
The client spent approximately $350 million last year on local ads across all domestic measured media, per Nielsen Monitor-Plus.
Local
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