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Verizon Information Services is seeking the first ad agency to handle its estimated $30-50 million Yellow Pages business, including its electronic phone and retail directory, SuperPages.com.
Requests for proposals were issued last week to 15 shops across the U.S., including Verizon roster and non-roster shops, said Stephanie Hobbs, a representative for the Dallas company.
“We’re looking for someone who can take the brand to the next level,” said Marilyn Burrows, executive director of marketing for Verizon, which was formed in July by the merger of GTE and Bell Atlantic.
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