Verizon Taps McCann for $300 Mil. Account

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NEW YORK Interpublic Group’s McCann Erickson has won creative duties on Verizon Wireless’ estimated $300 million ad account.

The decision came after final presentations on Monday from McCann in New York and Havas-owned Arnold in Boston. McCann has been the temporary steward on the account since the client split with IPG’s Lowe in February.

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